Digging Is Useless, Unless…

‘Digg’ing is useless, unless…

You have just set up a website, and you’re looking for exposure – a lot of it, because that’s what you’ll primarily get out of Digg. Even if you are an experienced webmaster who makes a killing on the internet, read on. This page could well talk a bit about why ‘Digg’ing and other such social bookmarking sites may not work BIG wonders no matter what you do. But, they sure do make some difference; and with the competition online, you can’t ignore that bit.

Let’s start up with some not-so-good effects of Digg and then see how Digg can work mini-wonders for websites / blogs. We’ll list out both the bad and good points about ‘Digg’ing for websites that have made it to a certain point online.

Why ‘Digg’ing could be bad?

Going by the stats and trends, Digg doesn’t convert into revenues, even substantially. Add your bandwidth to this factor. That not only means that there’s no new sales happening, but it results in expenses. Also, you will hardly ever see any new visitors from Digg. Again, if the Digg page containing your link is not ‘Digg’ed (a.k.a. ‘Dugg’) enough, you’ll become history on the popular social bookmarking site. Eventually, you will find out that it did no good to your Google pagerank, even if your content got Dugg a lot.

What makes ‘Digg’ing special? This one holds good for people with new websites, as well)

Digg brings your site / blog a lot of new readers and a good number of new visitors. While chances are that many of them won’t return to your site again, if you can attract their attention to build a relationship (of a sort) with your website, they will become warm prospects for you. That’s something you should take the credit and/or blame for, not Digg, so to say. Digg could bring your website a good number of incoming links, if people write about your site in their content and share it with the world.

A very good Digg effect (or that of just about any other social bookmarking site):

If your site becomes famous in Digg, there will be a lot more readers and a lot more new ‘Digg’s. Consequently, the particular Digg page will reach the search engines’ top pages and people may share it through other bookmarking sites like reddit, del.icio.us, StumbleUpon, furl, etc.

With that said, let us come back to what you’re here for. You have a new site and are considering using Digg for reaching up to a certain point online. It will bring you a lot of exposure, and a few new visitors. While you may not see any / many comments on your ‘Digg’ed blog page, the chances of your blog / site getting visits are fairly good, depending on the content on your page. Once they come to your site, it’s again your part to see that the visitors stay there for long, and come back, or at least subscribe to your feeds. But, isn’t that what organic (or SEO traffic) can do for you? In any case, strategize your online Web 2.0 business or information / content filled site, and ride along with the social bookmarking wave, in limits though. Don’t give it an entire day.